Marketing Plan

The marketing plan represents the strategy for implementation of various marketing components, such as creating, communicating, delivering, and exchanging value. Upon settling in a certain business niche and reflecting it in its mission statement, the company can proceed with developing the corporate strategy. Marketers need to know everything about their customers – who they, what… Read More »

Business-to-Business (B2B) Markets

Business-to-business (B2B) market is different from business-to-consumer (B2C) market in various ways. First of all, the products amount being sold in business markets outnumbers the ones being sold in consumer markets. Business products, on contrary, can be very complex comparing with consumer products. Some of them require custom design and elaboration for buyers. Those products… Read More »

Market Segmentation

There are multiples of ways you can cut or divide the market. However, it is important to point out four major categories: behavioural, demographic, geographic and psychographic. Behavioural segmentation describes the benefits that customers want and divides buyers into different groups on that basis. Demographic segmentation involves study of how the ages, races, and ethnic… Read More »

Integrated Marketing communications (IMC)

Integrated Marketing Communications (IMC) create a specific approach to deliver one consistent message to target buyers via organization’s promotions, which include various media types, such as TV, magazines, radio, Internet, smartphones, social media and others. Continuous delivery of information about a certain brand or an organization assists in making this information remain in the minds… Read More »

Decide wisely

One of the main struggles of writing a certain amount of articles is its content. It may seem very intuitive, but you should devote some time to thinking this one through. Be even more alert if your current strategy is finding a content according to the ideas of employees – they may be good, but… Read More »

Stages in buying process

This is basically an outline of the buying stages each consumer goes through before making a purchase. Everyone has definitely gone through a buying stage of a product or some service. Process of purchasing involves different aspects, such as: where to find the product of interest, how to find the best one, which one has… Read More »

SWOT Analysis of Marketing Strategy

Situation analysis for every marketing strategic planning should include the detailed study of company’s strengths, weaknesses, opportunities and threats (or SWOT). Strengths and weaknesses represent internal factors and can be controlled by the business owner. An organization’s strengths can include its brand name, strong leadership skills, reputation for outstanding service, efficient distribution network, or else… Read More »

Pricing Framework

Prices are volatile, subject to rapid changes and can be easily matched by your potential competitors. Moreover, the price of your product might not be able to create an effective competitive advantage for your company. In addition, prices can make your potential customers to go to different retailers and your businesses of interest to move… Read More »

Selling Strategies

When it comes to ensuring that customers buy your product, it is essential to establish clear and effective selling strategies. Basically, there are four selling strategies: script-based selling, consultative selling, needs-satisfaction selling and strategic-partner selling. Script-Based Selling (also referred to as canned selling) is based on the fact that the sales pitch is actually standardized.… Read More »

Survey as a method of collecting marketing information

Marketing theorists give the following kind of classification of marketing survey: According to the source of information: Mass survey (general opinion of consumers about a product); Specialized survey (opinion of experts and specialists about a product); According to the frequency of surveys: Non-recurrent survey Recurrent survey (to trace the dynamics of change in a given… Read More »